Everyone knows Tic Tacs as the packet of small flavoured pellets (usually mint) that are good for either a small snack, or for breath refreshment, but a question that will often pass people’s minds is “who was it that came up this product, and when?”
In 1969, the Ferrero family, owners of the (extremely secretive) Italian snack company Ferrero and famous for other products such as Nutella, Kinder Surprise, and Ferrero Rocher, decided to enter the world of ‘breath mints’, launching with the original ‘Fresh Mint’ flavour, and expanding to include different varieties based on other mints and fruit, along with special editions based on the time of year, and now, ‘mixed bags’, where a pack may contain two different flavours (e.g. ‘Lemon & Lime’). The expansions have seen Tic Tac become one of the most well-known snacks around, especially in the mints department.
Having seen over 40 different flavours come and go over the years, Tic Tacs are still very much a popular snack, with the stand-out features of recent TV adverts further raising their profile. An example of this can be seen below, with the costumed ‘Tic Tac people’ part of the slogan campaign ‘another refreshing little lift’.